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6.8.2020

The multimedia showroom BB Centroom a success in the Fénix content marketing competition

BB Centroom

The investment and development company PASSERINVEST GROUP, a.s. succeeded with its project for a multimedia showroom, BB Centroom, in the Fénix content marketing competition. The project had an excellent showing in two categories - it won in the Real Estate category and also came in third in the category of Best Distribution of Company Content.

Each year, the Fénix content marketing competition hands out awards in the area of content marketing, where it recognises the creativity, idea and overall quality of the concrete project. The award always goes to both the client and the project developer, by which Fénix also rewards the quality of the cooperation leading to results of excellence. There were a total of 173 applicants in 30 different categories in this year’s 7th annual awards. The jury, comprised of 36 judges, evaluated them in two rounds.

PASSERINVEST GROUP, a.s. managed to succeed in two categories. Its multimedia showroom entitled BB Centroom, which is used, for example, for the presentation of BB Centrum, won in the Real Estate category and the jury also gave it third place in the category of Best Distribution of Company Content. “I am very pleased that the jury awarded our innovative approach to the presentation of company content through a unique multimedia room, which gives the visitors the feeling that they are part of a real environment. Thanks to our BB Centroom, we are able to very clearly present the current condition and future development of BB Centrum to those interested from the ranks of our clients, professionals, students and the general public and it is possible, in just a few short minutes, to virtually visit the sports facilities, school, parks and playgrounds all in one place or to offer office or retail spaces to interested parties,” Kristýna Samková, Head of PR and Marketing of Passerinvest Group, a.s., remarked on the awards.

The results of this year’s Fénix content marketing awards were announced on 30 July 2020. No award ceremony will be held this year due to the current coronavirus situation, but the individual awards will be handed out during 15 smaller events held in August.

BB Centroom BB Centroom BB Centroom

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Kristýna Samková

Head of PR and Marketing department

Kamila Žitňáková

Crest Communications a.s.

PASSERINVEST GROUP, a. s.

Passerinvest Group (hereinafter Passerinvest) is a purely Czech builder and investor. The company was founded by Radim Passer back in 1991 and has since then acquired a lot of experience in the construction of office and commercial buildings, residential buildings and civic amenities.
Since 1998, Passerinvest, as a responsible urban developer, has primarily been connected with Brumlovka (BB Centrum) in Prague 4, which is one of the most successful and extensive urban projects not only in the Czech Republic, but throughout all of Europe. Another important project in the company’s portfolio is Nové Roztyly, a brownfield of the former slaughterhouses of the Interlov complex where, in the future, a place with pleasant housing with a large park should arise, complemented by services for the general public and an office function. The principles of urban construction and the long-term sustainable development of Prague and the Czech Republic are part of Passerinvest Group’s vision. Thanks to its responsible approach, Passerinvest has built a very good reputation both on a domestic and on an international level. This is not only to the credit of the quality of the realised projects and the high level of the provided services, but also to the sense of fair play, a customer approach and also its responsibility to the society and the environment.